Outreach is out. Community building is in.
Let me save you some time so you’ll never have to read another Marketing a Starter Home to Millennials article ever again: the push method of marketing and outreach simply isn’t cost or time effective with this generation.
Written By: Arvind Murthy
Founder and Chief Strategist at Campground
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Not really a fan of anecdotes or stories that drive home the point? Neither am I, even though I do just that in this guide.
You can scroll down for some Instagram best practices that my team and I have tested and perfected amongst our real estate clientele.
These best practices are meant to be as universal as possible, but still effective across the board. If you're curious about developing a more personalized plan for your Instagram feed, schedule a consultation below and we'll talk shop!
In 2001, Steve Jobs launched the biggest product of Apple’s history. No, it wasn’t the iPhone or a new computer. It wasn’t even something you could buy and take home.
The product that Jobs launched fundamentally changed Apple from a second-string producer of quirky personal computers to the computing powerhouse it is today. That product was the Apple Store.
I remember the first time I walked into one of Apple’s retail outposts. I was in my early 20’s and worked at a tech startup in San Francisco.
Although I worked on the other side of the Financial District, I made the walk during my lunch hour to the store near Union Square. When I walked in, I was greeted by friendly staff who didn’t hover or hound me with small talk.
I spent the next 20 minutes going from table to table playing with Apple’s latest offerings.
I vividly remember almost every aspect of that first interaction- the perfectly white hue of the overhead lighting, the wood grain on the tables and even the silver accents on the periphery of the store. Why do I remember so much?
I struggled with that for so many years (11 to be exact), but now know.
That experience was engineered to suck me, the millennial buyer, into Apple’s orbit.
They weren’t selling me anything and yet were selling me everything.
The Apple Store was the lantern and I was the millennial fly hovering around it wanting whatever it had to offer.
You probably have a good idea of where I'm going with this: you need to be an Apple Store if you want those millennial clients.