Last but not least.
URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one.
URL shorteners not only help clean up your Instagram bio, but they can also help you track leads from gated content, offer insight on the best time to post or even who your local demographics are.
Fortunately, shortening a URL is a very easy process thanks to some helpful tools. Here are two of our favorite URL shorteners:
One of the most popular link shorteners is Bitly. Millions of people use Bitly every day to shorten links and keep track of how they’re shared.
You can also shorten URLs using the Google URL shortener.
Creating a shortened URL using Google is very simple:
- Access the shortener at goo.gl.
- If you’re not already, click Sign in in the top right corner.
- Paste your URL in the Paste your long URL here box.
- Click Shorten URL.
You might be wondering why you should sign in to shorten your URL. There are a couple advantages of doing so. First, your links will automatically be added to goo.gl so you can track their use. If you’re signed out, your links won’t show up on your goo.gl page. Lastly, by signing in, you’re ensuring that a unique short URL is created each time your link is shortened.